Privacy Policy

Effective date: Coming soon Last updated: Coming soon

This Privacy Policy explains how Shavon-Lee White (“Tailwag”, “we”, “us”) collects, uses, and shares information when you use the Tailwag mobile app (the “App”). Questions? Contact us at tailwagpetcare@outlook.com.

Who this applies to / age

Tailwag is intended for a general audience of pet owners aged 13 and older. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us information, contact us and we will delete it.

Information we collect

You provide:

• Account: email address and password (passwords are handled by our authentication provider; we never see your plaintext password).
• Display name (optional), shown in greetings and on activity you share.
• Pet & care data: pet profiles (name, species, breed, birthday, weight, notes, likes/dislikes, tricks), care tasks and completion history, walks, vet/grooming visits, vaccinations, medications, symptom journal entries, weight and custom metric logs, shopping items, and a shared activity feed.

Collected automatically / with your permission:

• Location (only while using the App): used to map your walk routes. Walk routes you record are saved to your account. We do not track your location in the background.
• Camera & microphone (only when you use those features): to attach photos to logs and to record custom reminder sounds. These photos and audio recordings are stored only on your device and are not uploaded to our servers.
• Notifications: with your permission, we schedule local reminders on your device.
• Device/diagnostic: basic technical data needed to operate the App (e.g., through our infrastructure provider).

We do not use third-party advertising or analytics/tracking SDKs, and we do not sell your personal information.

How your data is stored and shared

• Cloud storage: account and pet/care data are stored using Google Firebase (Authentication and Cloud Firestore) on our behalf. Security rules restrict each record to you and anyone you explicitly share a pet with.
• Co-parents & sitters: if you share a pet (via a co-parent or sitter code), the people you share with can see and contribute to that pet's care data and the shared activity feed. You control this by sharing or revoking access.
• On-device only: pet photos, “proof” photos, and recorded reminder sounds stay on your device and are not shared to the cloud (co-parents may see that a photo was posted but cannot open the image).

Service providers

We rely on Google (Firebase) to host data and authenticate users, and Apple to distribute the App and deliver notifications. These providers process data on our behalf under their own terms.

Your choices & rights

• Access/update: edit your pets and profile any time in the App.
• Delete your account: Settings → Delete Account permanently deletes your account and the data you created. This cannot be undone.
• Permissions: you can change Location, Camera, Microphone, and Notification permissions in your device Settings at any time.
• Depending on where you live — including Canada (PIPEDA and applicable provincial laws), the EEA/UK (GDPR), or California (CCPA/CPRA) — you may have additional rights to access, correct, delete, or port your data, or to object to certain processing. Contact tailwagpetcare@outlook.com to exercise them.

Data retention

We keep your data while your account is active. When you delete your account, we delete the data you created from our systems (backups may persist for a limited period before being overwritten).

International users

We are based in Ontario, Canada. Our infrastructure providers (Google Firebase, Apple) may process and store data in the United States or other countries. By using the App you understand your information may be transferred outside your country of residence.

Changes

We may update this policy; we'll revise the “Last updated” date and, for material changes, provide notice in the App.

Contact

Shavon-Lee White
tailwagpetcare@outlook.com